Largest programmatic markets in Europe 2024

Published by Statista Research Department, Jun 20, 2024
In 2024, the European country with the highest spending on programmatic advertising was the United Kingdom, with an estimated expenditure of roughly 41.7 billion U.S. dollars. Germany ranked second, with an estimated spending of 12.4 billion U.S. dollars.

Leading programmatic advertising markets in Europe in 2024, by spending (in billion U.S. dollars)

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Release date

March 2024

Region

Europe

Survey time period

March 2024

Special properties

forecast

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Statistics on " Programmatic advertising worldwide "

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Other statistics that may interest you Programmatic advertising worldwide

Overview

8

Regional data

4

Leading markets

7

Players

8

Connected TV (CTV)

6

Digital out-of-home (DOOH)

5

Marketer insights

6

Further related statistics

14

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Statistics

Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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